Five years ago very few people actually knew what Veganism was. Flash forward to the modern day and Veganism is one of the most popular trends and consistently talked about topics. It seems society is obsessed with what everyone is eating. There could be a number of reasons for this, such as the increased awareness of climate change and how we can do our own bit to prevent it. An even bigger question to answer is - will Veganism take over the world?
This question may seem a tad dramatic, however the concept is becoming increasing relevant day by day. It is predicted that by 2040, only 40% of the global population will be consuming meat. If you compare that to the current figure of 99% then you can quite easily see the trajectory Veganism is set for. As we mentioned, there could be many reasons for people making the change to a Vegan diet, it could be for their health, religion or the environment. The more educated people become about the benefits of Veganism the more likely they are to become Vegan. However, are people researching more or is there something else at play?
It is clear that being Vegan has become a sort of trend recently. This has had a direct result on certain markets. For example, meat substitute sales grew by 451% in the European market from 2014 to 2018. What people buy is correlated to what they think. What they think is affected by what people tell them and what others are doing. Celebrities have become more transparent when it comes down to their opinions on the environment. Many have used their platforms to promote certain issues and solutions for our world problems. We all know that when celebrities start promoting something it will immediately rise in popularity. So, what does this mean for the future of Veganism? It is unclear if people taking up Vegan diets is directly correlated to promotion tactics of certain platforms/brands or the timing of the rise coincidently occurred at the same time as the increase in advertising. If the former scenario is true then the rise in Veganism is dictated by the efforts put into promotional strategies, which show no sign of dropping in numbers. Henceforth, Veganism is likely to grow and grow until these brands stop making money and pull the plug.
On the other hand, we do hope the other scenario is true. We hope people are becoming more educated and independently making the switch to Veganism. Brands have identified this and tried to make a profit - which they are completely entitled to do so! Whatever situation is true, one thing is clear, the future of Veganism is uncertain, but we reckon it’s only getting bigger and better from now on.
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